Hannover Messe

The world's leading trade fair for industrial technology

April 23-27, 2018, Hanover, Germany
Hanover Exhibition Center

HANNOVER MESSE USA To Premier In Chicago September 2018

2017-10-24,

HANNOVER MESSE is the world renowned trade show brand synonymous with industrial innovation, key trends and business leads. The event has long made a name for itself as a global hotspot for Industry 4.0 technologies. CEOs of global corporations, managers of SMEs and leaders of the world's major industrial nations all use HANNOVER MESSE (currently staged annually in Hannover, Germany) to keep up with the latest trends and developments in industrial digitalization. This strong profile has yielded steady growth in the show's German and international exhibitor and visitor following. This year, more than half of HANNOVER MESSE's exhibitors and some 70,000 of the show's visitors came from outside Germany.

"There is no other trade show brand like it anywhere in the world," commented Deutsche Messe Managing Board Chairman Dr. Jochen Köckler. "We now want to leverage the power of the HANNOVER MESSE brand to speed up growth in our foreign markets. "Therefore, we are premiering HANNOVER MESSE USA co-located with IMTS September 2018 in Chicago."

Internationalizing its strong, German-grown trade show brands is a strategy Deutsche Messe has been successfully pursuing for many years, and the company now stages some 60 events outside Germany every year. The bulk of these are industrial trade shows, dealing with specific sectors such as industrial robotics, factory automation, energy technology and industrial supply.

Deutsche Messe has had a presence in the U.S. market for many years and has been running trade shows in Chicago since 2012. Starting in September 2018, it will now cluster these Chicago-based shows under the brand name "HANNOVER MESSE USA". "As a brand, HANNOVER MESSE has been steadily adding to its acclaim in the U.S. market, in part thanks to the country's Partner Country showcase in 2016 – a momentous event attended by President Barack Obama. By launching HANNOVER MESSE on U.S. soil, we hope to attract even more exhibitors and visitors to Chicago while also generating positive spin-off effects for HANNOVER MESSE at its home base in Hannover, Germany," said Köckler.

The premiere of HANNOVER MESSE USA is expected to attract some 550 exhibitors and more than 100,000 visitors and will occupy about 130,000 square feet of display space. For comparison, next year's HANNOVER MESSE in Hannover, Germany is likely to attract more than 5,000 exhibitors and about 200,000 visitors. Köckler added, "Our trade shows outside Germany are aimed exclusively at local and regional visitors. Our trade shows in Hannover, Germany, on the other hand, will continue to be pitched as the global flagships of their respective target industries, and will thus remain focused on an international clientele."

Hannover Messe - news and reports

Time to get tough!

2017-10-24 Hannover Messe

An optimized process from the Fraunhofer Institute for Material and Beam Technology IWS is helping Bosch Rexroth AG ensure the efficient coating of hydraulic piston rods using high-performance laser systems.


Research & Technology showcases the world of applied research

2017-10-24 Hannover Messe

Lightweight design that promotes energy and resource efficiency. Modular micro-wind turbines that everyone can use to generate sustainable energy. Or a monitoring system with new ways to control production systems and product quality. Where does one encounter such impressive advances? At the world’s most-visited tradeshow for research and development.


Cobots, Grippers, and Glasses: Highlights from HANNOVER MESSE 2017

2017-10-24

Highly efficient energy systems, new solutions for Industry 4.0, clever cobots: this year's HANNOVER MESSE certainly isn't short of highlights.


The better passenger

2017-10-24

Successful Formula 1 technology often ends up in passenger cars. Things could get exciting here with McLaren’s digital clones.


HANNOVER MESSE USA To Premier In Chicago September 2018

2017-10-24

The world's leading trade show for industrial technology is spreading its wings. In September of 2018, Deutsche Messe is staging its first-ever HANNOVER MESSE in the USA.


Taking Industry 4.0 to the next level

2018-02-06 Hannover Messe

The digital integration of industry, energy and logistics is gathering pace, with traditional boundaries between industries breaking down, productivity rising and new business models popping up like mushrooms. In April 2018, HANNOVER MESSE and CeMAT will lend their combined weight to this trend and take Industry 4.0 to the next level.



Hannover Messe (The world's leading trade fair for industrial technology) takes place in Hanover, Germany from 23.04 to 27.04.18 at Hanover Exhibition Center. In 2017 Hannover Messe attracted more than 225 000 visitors and 6 500 exhibitors. Trade show is organized by Deutsche Messe.